LOS ANGELES: The Academy of Country Music (ACM), a 3,000-member organization created to support and promote country music, has chosen Bragman Nyman Cafarelli (BNC) as its agency of record after a competitive pitch process that lasted more than four months.
BNC beat out incumbent Rogers & Cowan, along with about 13 other agencies, said ACM chairman Gayle Holcomb. She declined to disclose the size of the account, but said the RFP process was handled in-house.
BNC's first project is to help publicize the upcoming awards show in May, which will be broadcast on CBS.
"Country music is a hot growth segment in entertainment," said BNC chairman and CEO Michael Nyman. "As country music has become more fully integrated into mainstream entertainment, the capacity for growth is immense."