FORT LAUDERDALE, FL: Porter Novelli has hired Fernando Figueredo as director of the firm's Latin American region. He'll run the operation from Fort Lauderdale, and will also head that office as GM.Figueredo has experience running Hispanic-targeted PR campaigns, and was most recently teaching public relations at Florida International University. He was previously VP of corporate communications for AOL Latin America, and prior to that worked in a number of Hispanic-focused communications roles for Lucent Technologies, AT&T, and BellSouth. Figueredo is charged with helping Porter Novelli reach the US Hispanic market. "Fernando's leadership will strengthen our network still further, enabling the agency to meet the needs of a growing number of multinational clients," said Porter Novelli CEO for the Americas Gary Stockman in a release. Porter Novelli has 19 offices in 18 countries in Latin America, and the Florida office is the hub for the firm's "pan-regional programs."