GM veteran Harris joins ClearBlue as new comms head

BIRMINGHAM, MI: Recently retired General Motors PR chief Steve Harris has taken a post as CCO with ClearBlue, a Detroit-area marketing communications firm and events company.

BIRMINGHAM, MI: Recently retired General Motors PR chief Steve Harris has taken a post as CCO with ClearBlue, a Detroit-area marketing communications firm and events company.

The new post is one of several projects that Harris, 57, intends to pursue following his retirement as VP of communications for GM at the end of 2003.

He is also consulting for GM and plans to lecture at the USC Annenberg School for Communications. He'll do project work for The McGinn Group, a DC-area crisis management shop.

Harris decided to take on the ClearBlue post because of his familiarity with the three-year-old agency's founders.

"I worked with and watched these guys at Chrysler," said Harris, former head of Chrysler PR. "They're very creative and totally out-of-the-box thinkers."

Though widely known in the auto industry, Harris won't work on auto business for ClearBlue due to a non-compete clause he has with GM. Chrysler is a major ClearBlue client.

Harris will help non-auto clients formulate communications strategies, said Mike Roseneau, a ClearBlue partner who spent six years with Harris at Chrysler.

Harris expects to spend half his time in the Detroit area and half in his vacation home in Santa Fe, NM.

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