Qpass names Calysto AOR as AT&T-Cingular deal hits

SEATTLE: Qpass, which provides business-system software to wireless carriers, has chosen Atlanta-based Calysto Communications as its AOR. Although two of Qpass' biggest clients AT&T Wireless and Cingular today announced that they would merge, it was not immediately clear if that deal would affect Calysto's work with Qpass.

SEATTLE: Qpass, which provides business-system software to wireless carriers, has chosen Atlanta-based Calysto Communications as its AOR. Although two of Qpass' biggest clients AT&T Wireless and Cingular today announced that they would merge, it was not immediately clear if that deal would affect Calysto's work with Qpass.

"Qpass has good relationships with both AT&T Wireless and Cingular," wrote Calysto's Kristine Bennett in an e-mail to PRWeek. "We now have contracts with the number-one US operator." Privately held Qpass launched in 1997, and during the dot-com boom was known for providing web users with a solution that allowed them to complete an online registration form only once, and have their personal information delivered automatically upon encountering registration pages on other sites. Today Qpass helps wireless carriers offer expanded services - such as ringtones, games, and messaging - through its Prosperity Series Software, which manages the sale and distribution of such services, and then allocates the revenue among the involved parties. "During an extensive RFP process, we considered other large and small PR agencies, and found that expertise prevails over size," said Qpass director of product marketing Scott Blanksteen in a release. He also hailed Calysto's "expertise in our market that exceeds that of much larger firms." Before Cingular outbid UK-based Vodafone for AT&T Wireless, Calysto was hired to institute a full-service PR program that will involve relations with the trade and business media and analysts; trade-show support; executive visibility; strategic counsel; and more. The firm will also assist in Qpass' marketing efforts across Europe and North America.

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