PARIS: Paris 2012, the organization formed to lure the 2012 Olympic and Paralympic Games to Paris, has hired Weber Shandwick to implement an international communications strategy.WS has helped bring the Olympics to three other cities: Sydney 2000, Turin 2006, and Beijing 2008. The firm will run the account out of its Paris office with support from other outposts around the world, and said in a release today that it will "adhere to and respect the International Olympic Committee (IOC) bidding rules on the use of international public relations." The release went on to say that the hiring of WS shows Paris 2012's "intnet to promote its bid beyond France's borders." In doing so, the team will focus on its relationship with the IOC, monitor IOC protocol, and maintain a standard of ethics in media relations as related to Paris' Olympic candidacy. "We are taking a new approach to our communications for Paris 2012, one that has evolved from an analysis of previous bids," said Philippe Caudillon, director general of Paris 2012, in the release. WS will work alongside French agency Publicis, which was hired in late 2003 to handle communications within France.