HONG KONG: Euan Barty Associates (EBA) has signed a one-year contract with Yahoo to handle PR in Hong Kong after working with the internet portal on a project basis for more than 12 months.
Wendy Allen, GM of EBA, said Yahoo seeks to enhance its market leadership and reinforce its image in Hong Kong. The portal also plans to step up its momentum in the consumer and enterprise markets.
EBA has been tasked to expand Yahoo's target media group from IT and trade to business, lifestyle, and local news.
"There are opportunities in both the English and Chinese media, and we intend to strike a balance," said Allen. "Secondly, we will explore a wider variety of news angles. In addition to promoting Yahoo's services and products, we will focus on its success, management strategies, and industry viewpoints."