Text 100's second Chinese operation opens in Shanghai

SHANGHAI, CHINA: Text 100 has opened its second office in China, this time in Shanghai. The tech-focused agency opened its Beijing office about a year ago. The Shanghai office is Text 100's tenth office in the Asia-Pacific region.

SHANGHAI, CHINA: Text 100 has opened its second office in China, this time in Shanghai. The tech-focused agency opened its Beijing office about a year ago. The Shanghai office is Text 100's tenth office in the Asia-Pacific region.

Text 100 decided to open a second office as its North American and European client base is becoming increasingly focused on China's burgeoning IT market, said agency CEO Aedhmar Hynes. The firm also considers the office a response to demands from Chinese companies for communications expertise.

Many expect that China could become more central to Asia than any other market in the region. There is even some speculation that China could supercede Japan in importance in the not so distant future. Hynes pointed to a recent IDC prediction that the Chinese IT market will be $43 billion by next year.

The Shanghai office's first client is ARM Holdings. The semiconductor design company appointed Text 100 as its agency of record in the US, UK, France and Germany in May, and has now added China and Japan to Text 100's portfolio.

Text 100 will have three staff members in the Shanghai office, with account director William Li overseeing day-to-day operations. The agency will hire more staff later this year. Text 100 also has relocated Simon Craddock, VP for client services in Asia-Pacific, from Tokyo to Shanghai.

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