News Briefs

SAN FRANCISCO: The Bateman Group has opened its doors in the Bay Area, focusing on infrastructure and emerging tech companies. The new firm already has clients including Aspect Communications, which develops contact center technology. Other clients include Vitria Technology, TimesTen, and Bluewave Networks. Before starting his own firm, founder Fred Bateman was an independent consultant and, before that, an SVP with FitzGerald Communications' Silicon Valley office.

SAN FRANCISCO: Schwartz Communications' Bay Area office has added several clients to its roster. They include Rackable Systems, Touchpoint, GRIC Communications, Blue Coat Systems, DoOnGo Technologies, Telelogic, and Alliance Medical.

MALDEN, MA: Topaz Partners has signed several new clients to its roster. Those new clients include deNovis, EZGSA, ImpactAuction, ImpactXoft, and OptiLED.

DENVER: Turner Public Relations, a PR firm specializing in national consumer brand publicity, has promoted Mariana Singer from director of account services to VP, where she will be responsible for overseeing client services, employee training, and national accounts.

CHARLOTTE: The Marketing Consortium (TMC), a full-service marcomms firm, has been hired by the Charlotte Chamber of Commerce's Information Technology unit to write a comprehensive marketing communications plan for the organization. TMC is also charged with implementing several tactical elements of the plan, which will be designed to increase awareness and promote specific initiatives of the Chamber Council.

SAN FRANCISCO: Deborah Lauricella has been named partner and president of a marketing and PR firm formerly known as Torme & Company. The independent firm, specializing in programs targeting consumers, has officially changed its name to Torme Lauricella, reflecting the new partnership.

WEST BLOOMFIELD, MI: Shazaaam!, an integrated marcomms firm, has been named PR and marketing AOR for Royal Oak, MI-based Mia Mahalo, which recently opened its doors to provide a large variety of quality, eco-friendly luxury, necessity, and specialty items.

CHICAGO: DataDriven MarCom has launched its web database tool,, designed specifically to help b-to-b marketing pros measure ROI.

NEW YORK: Kate Merlino has joined Rubenstein PR as SVP, following eight-and-a-half years of heading her own firm, Merlino Public Relations. In her new position, Merlino will specialize in hospitality PR, particularly restaurants, hotels, and food and beverage products.

VIRGINIA BEACH, VA: BCF&M Advertising, Public Relations and Promotions has added Julie Garel as director of account planning. Previously, Garel worked as an independent marketing consultant on strategic marketing projects for the Del Webb Corporation and Respond2.

NEW YORK: Padilla Speer Beardsley has acquired two new clients: Vuepoint Corporation, one of the leading global online training and marketing/sales support companies headquartered on Long Island, and Bellmarc Companies, a prominent Manhattan-based real estate and property management firm.

SAN DIEGO: KS Promotions, which offers sweepstakes management, has embarked upon a strategic alliance with Clearpoint Agency, a PR and marketing firm specializing in event management, PR strategy, and media relations, in order to expand service offerings.

LOUISVILLE, KY: CTA Public Relations has been hired for marketing PR by Premier Green, a leader in the design/landscape construction business for high-end luxury homes.

LOS ANGELES: Levine Communications Office has promoted Dawn Miller from director of publicity to VP.

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