WALLINGTON, NJ: Edelman is working with Parmalat USA on the communications surrounding its Chapter 11 reorganization.
Gillian Hewitt, senior account manager in corporate and public affairs for Edelman Canada, said that the agency has worked for Parmalat North America since 1999. She said that the work has included reputation management, issue management, and employee communications.
Parmalat USA, the US subsidiary of fraud-ridden Italian food producer Parmalat Finanziaria, filed for Chapter 11 protection on February 24 in US Bankruptcy Court in the Southern District of New York in Manhattan.
Parmalat filed Chapter 11 with two affiliates, Farmland Dairies LLC and Milk Products of Alabama.
A partner for law firm Weil, Gotshal & Manges LLP, which is representing Parmalat USA, told Reuters that the company intends to sell off its US dairy operations in order to pay its creditors.
The Italian company became the latest firm to unravel amidst allegations of accounting fraud and executive looting.