NEW YORK: An e-mail marketing blitz from a search website which used the PRSA name without its permission caused a rash of concern among the society's members last week.
About 50 members contacted PRSA's leadership after receiving discount offers from PublicityFinder.com based on their membership. The society responded by getting the company, which allows users to search profiles of newsworthy companies, organizations, and individuals, to stop using the PRSA name and logo in its promotions.
"This had no effect on the security of our system," said president and CEO Dell Galloway. "PRSA does not and will not sell the e-mail addresses of our members."
PublicityFinder CEO Sean Sweeney said the addresses used in the marketing effort came from a large database of contact information for advertising, PR, marketing, and branding pros.
In an e-mail sent to the website's members, Sweeney said, "I certainly acknowledged that, if there was any misunderstanding, we want to make it clear that we are not associated with the PRSA nor does it endorse our organization because we decided to make an offer to its membership."