NEW YORK: Gemstar-TV Guide International has named Shira Berk VP of media relations.
In this newly created job, Berk will lead the company's strategic PR efforts for TV Guide magazine, TV Guide online, and other products. Berk was formerly a consultant for the TV Guide Publishing Group, and she was part of the magazine's relaunch last fall.
Before that she held many PR and marketing posts, including a stint as publicity director for Wenner Media's Rolling Stone magazine and as VP for PR for ClickRadio. She also has worked for Elektra Records, HMV Music Superstores, and BMG Distribution.
Berk will report to Christine Levesque, EVP of communication, marketing, and government affairs.