NEW YORK: Less than two months after the departure of its US CEO, Burson-Marsteller's president and CEO of its Northeast region has resigned.
Andy Hopson, also Burson's New York market leader, left the firm last week to begin a new kind of PR business that will attempt to push ideas along from conception through the patenting process and then to market.
Hopson arrived at Burson just seven months ago to assume a newly created position. He had held the top post at rival Publicis Dialog.
"The job wasn't quite what I expected," he said. "But having been on the inside, there's not a better agency."
Burson will replace Hopson but has not established a timetable for doing so. The agency also is searching for a replacement for Chet Burchett, who left his post as US CEO in January.
The move allows Hopson to return to his entrepreneurial roots. He launched Publicis Dialog in 1998, following the acquisition by Publicis Group of EvansGroup, where he was president and COO. His current venture began as a move out of the PR industry, but turned into just the opposite when he got feedback from clients, friends, and family. Hopson's new firm, New York-based Real Good Idea, is based on a partnership with a lawyer and has patenting and financial aspects, but is otherwise familiar ground for him.
In a letter to friends and colleagues, Hopson said Real Good Idea intends to connect "innovations with the marketplace by combining careful analysis of demographic trends and ever-changing lifestyles with a healthy dose of common sense."