LOS ANGELES: Publicis has combined two of its Hispanic marketing companies, both with PR components, to create the largest Hispanic advertising agency in the US.
Texas-based Bromley Communications and Florida-based Publicis Sanchez & Levitan (PS&L) will merge under the Bromley name.
Both companies currently have PR departments, said PS&L CEO Aida Levitan, but no layoffs are expected.
She added that some clients, including Chivas Regal and BMW, have recently inquired about increasing PR services, and she expects it to be an "area of growth."
In announcing the merger, Publicis USA chairwoman and CEO Susan McManama Gianinno said, "The new Bromley, now part of the Publicis USA network, will be a powerhouse specialist agency with unmatched Hispanic expertise and holistic marketing credentials."
Ernest Bromley, currently chairman and CEO of Bromley, takes the role of chairman and CEO of the new entity. Levitan, currently co-chairman and CEO of PS&L, becomes vice-chairman and chief communications officer, and president of the Miami office.
The new company will retain offices in five big Hispanic markets, including Miami, Dallas, New York, Los Angeles, and San Antonio, where the headquarters are located.