PR Student of the Year 2004
Open to all students matriculating between November 2002 and October 2003. Category entrants were presented with a true test of their PR acumen: devising a plan for "got milk?" - from inception to evaluation - that would position flavored milk as a delicious and nutritious drink for teens. Following a thorough evaluation of the many worthy entries that were submitted, we narrowed the list down to five finalists. After flying the talented quintet to New York City, each finalist had to make the presentation in front of highly respected PR pros and journalists, and each had to respond to a crisis-simulation exercise, for which they were given only one hour to prepare before they returned to present their crisis counsel.
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