PR Student of the Year 2004

Open to all students matriculating between November 2002 and October 2003. Category entrants were presented with a true test of their PR acumen: devising a plan for "got milk?" - from inception to evaluation - that would position flavored milk as a delicious and nutritious drink for teens. Following a thorough evaluation of the many worthy entries that were submitted, we narrowed the list down to five finalists. After flying the talented quintet to New York City, each finalist had to make the presentation in front of highly respected PR pros and journalists, and each had to respond to a crisis-simulation exercise, for which they were given only one hour to prepare before they returned to present their crisis counsel.

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

In order to resolve this issue please contact Customer Support:

In the US and Asia please email or call
+001 (800) 558-1708

In UK & Europe please email or call
+44 (0)20 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and limited further access

Register Now


See Subscription Options

If you have recently purchased a subscription, please follow the link below to obtain your user login and password

Activate Subscription