News Briefs

WASHINGTON: Mark Hatfield has been named director of the Transportation Security Administration's (TSA) office of communications and public information. The former head of the TSA's regional public affairs office in New York has held the position on an acting basis since November 29. Hatfield succeeds Robert Johnson, now director of the public affairs office at the Department of Transportation. NEW YORK: Return Path, an e-mail performance management firm, has selected Trylon Communications as its AOR. Trylon will handle PR to support the company's business and consumer-marketing goals. AVON, CT: Martino & Binzer, an integrated marketing firm, has added several new clients, including Ahlstrom FiberComposites, a worldwide maker of high-performance fiber-based materials; Webster Financial Advisors, the financial planning and investment management group of Webster Bank; Old Avon Village, an historic retail shopping center; and Masonic Health System, a nonprofit healthcare organization in central MA. WALTHAM, MA: Louder Than Words, a PR firm that promotes the exemplary actions and achievements made by organizations, has won three new clients: Unicast, an online ad-solutions provider; the Tyler Hamilton Foundation, which provides opportunities for individuals affected by multiple sclerosis and paves the road for aspiring young cyclists; and Inside Track Tours, which offers non-competitive European cycling vacations. NEW YORK: Gibbs & Soell (G&S) has promoted Kerry Brooks Henderson and Dick Wolfe to VP. Henderson, based in the firm's Raleigh office, joined G&S in 1995. She currently manages three business areas within the Syngenta Crop Protection account. Wolfe joined G&S' New York office in 2001, and currently manages accounts within the agency's consumer lifestyle practice, including Delta Faucet. SELLERSVILLE, PA: ACT/Techino, a supplier of integrated real-time and embedded systems, has named The Simon Group as its AOR to increase brand awareness in both new and existing markets. NEW YORK: Reich Communications has added three accounts: Evergreen Mortgage, a mortgage broker in Long Island; Local Initiatives Support Corporation, a nonprofit dedicated to community development; and Cheeky Monkey Designs, for its PacBack child-safety seat carrier. WALTHAM, MA: Netegrity has picked Schwartz Communications to handle its corporate PR. The company develops identity- and access-management technology, and is one of several new clients for Schwartz, including the Institute for Operations Research and the Management Sciences, LocatePlus, Gluecode Software, Systat Software,, and Q1 Labs. SANTA CLARA, CA: Terayon has named Atomic PR as its AOR. The company develops network bandwidth management technology for broadband providers, cable companies, satellite operators, and broadcasters. Atomic PR has also picked up additional clients, including Boxport and Xceedium. BOSTON: Andrew MacLellan, former editor-in-chief of Electronic Buyer's News, has joined Porter Novelli as a VP. He will run the Analog Devices account, as well as lead the agency's advanced technology division on the East Coast. SAN MATEO, CA: Comparison-shopping website NexTag has appointed Weber Shandwick as its AOR. The firm will focus on increasing the company's brand recognition and educating audiences on NexTag's place in the online comparison-shopping market. SAN FRANCISCO: Launchsquad has added AppStream and Zero Knowledge Systems to its roster of tech clients. AppStream develops on-demand applications deployment and management technology. Zero Knowledge Systems develops security technology and services.

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