WASHINGTON: Discovery Networks International (DNI), owner of the most widely distributed cable network in the world, named Susan Ritchie VP of communications last week.
DNI distributes 10 networks globally - including the Discovery Channel, Discovery Channel for Kids, and Animal Planet - and operates in more than 150 countries.
Ritchie will lead a team of communicators with 19 offices worldwide, including in Singapore and London. She was most recently VP of government relations with AT&T. She replaces Petra Buchanan, who left in August. "My role is twofold," said Ritchie. "One, to do corporate communications, positioning the company in the countries that we serve; and two, to position the networks themselves, working with the trade and consumer press in talking about the channels."
DNI has made various attempts to extend its brand in recent years. Most recently, it has entered into and agreement with Vodafone to provide ring tones and images for cell phone users in the UK.
Ritchie has previously held senior communications posts with MediaOne and Times Mirror Cable Television.