LONDON: The Church of England has hired former British Gas communications chief Peter Crumpler to fill its resurrected communications director post.
Crumpler, who joined the church as communications officer for the Diocese of St. Albans in 2001 after 20 years with British Gas, is to fill the newly created role in May. His priority will be to carry out widespread improvements in communications highlighted in a critical report by strategic communications consultant David Kenning.
The report, which was commissioned by the church, said it needed to address a "fortress mentality" toward the media and had failed in key objectives to appear united, confident, and outward-looking. Among its recommendations was the appointment of a communications director to navigate through change. Bill Beaver last held the communications director role two years ago.