MINNEAPOLIS: Victory Sports One, a network set up last October by the Minnesota Twins, will work with Tunheim Partners to tout its benefit to consumers. In the process, it hopes to get various cable and satellite outlets to carry it.
Tunheim has worked for the Twins in the past. The agency's assignment has now been expanded to include Victory One, said network president Kevin Cattoor.
While more than 30 local operators have agreed to carry the Victory Sports One network - which also shows University of Minnesota and high school sports - national companies operating in Minnesota, such as Comcast and Time Warner, have not, Cattoor explained.
The Twins face the prospect that their opener today won't be available to fans in Minnesota and the neighboring Dakotas.
Some cable operators are saying that carrying Victory One will mean higher costs for consumers. Referring to such accusations, Cattoor said, "There are some things we need to react to."
By using PR, "all we're trying to do is substantiate the value of our product," he said. Tunheim will push the value message while also stressing the variety of local sporting events Victory One plans to carry and why the Twins need the income from such a network to remain competitive with other professional baseball teams, Cattoor said.
The problem facing Victory One is similar to the situation the Yankees had in New York with the YES network and cable operators there.