ROCKVILLE CENTRE, NY: Howard Blankman, a top Long Island PR pro, has merged his firm with the PR unit of Harrison Leifer DiMarco (HLD), an integrated firm. Terms weren't disclosed.
Last week, employees of The Blankman Group, which opened in 1968, relocated from Garden City to HLD's Rockville Centre headquarters. The expanded PR division, with eight staffers, will be known as HLD/Blankman Public Relations. The agency said combined billings will begin at $1.5 million.
Julie Gross Gelfand, HLD's VP and director of PR, called Blankman "the granddaddy of PR" on Long Island, adding that his group had more local clients, while HLD had more national and b-to-b experience.
Blankman represented Dow Chemical during the Agent Orange crisis. A current client is the Hempstead Public School District, which is in crisis mode because exposed asbestos was discovered in its high school.
Blankman will become president of HLD/Blankman. Blankman Group president and COO Don Miller will become VP.