ATLANTA: The Home Depot has named Brad Shaw as SVP of corporate communications and external affairs. Shaw, assuming a newly-created position, comes from Gateway, where he was SVP of corporate communications. At Home Depot, he will report to chairman, president, and CEO Bob Nardelli.
The search had been going on for about two months before the company hired Shaw, said Richard Marshall, VP of corporate communications at Home Depot.
The new position will oversee five areas: associate communications, PR, events management, executive communications, and community affairs. Previously, these five functions were split into two categories with internal reporting to the EVP of human resources and external reporting to the EVP of marketing. Shaw led an organization with a similar structure at Gateway.
"Given Brad's experience in having these roles integrated like this at Gateway, which is another company that has undergone some [recent] transition, this not only makes sense, but he will be a great candidate to help us," Marshall said. "Having these previously bifurcated functions integrated together will help us both internally and externally."
Since Bob Nardelli became CEO three years ago, Home Depot has grown in revenues by $19 billion and moved up 10 spots on the Fortune 500 list, Marshall said.
The only personnel restructuring planned is that Marshall will soon be shifting over to become VP of public relations.
Ted Ladd, a senior manager of PR for Gateway, said Mary Jo Dale, serving as acting VP of marketing, is currently covering Shaw's duties. She was formerly SVP of marketing on the professional side.