NEW YORK: Euro RSCG Magnet Chairman Don Middleberg will leave the agency in June, six months after the announcement of the merger that combined his agency with Magnet Communications.
CEO David Kratz said Middleberg hasn't had a "day-to-day role" in the company since the merger and that he would not be replaced after his contract expires. Middleberg declined to comment on his future career moves. He said the parting is amicable.
Because Middleberg did not have a prominent role in the merged firm, whose shingle doesn't bear his name, the departure of this high-profile industry figure has more symbolic resonance than anything else. Throughout the 1990s, Middleberg & Associates evolved from a hospitality to a tech focus and became a bellwether during the dot-com mania late in that decade. Euro RSCG scooped up the agency in 2000.
In January, the holding company, Havas, announced the integration of what had been known as Euro RSCG Middleberg and Magnet, with a senior leadership team split between the two firm's executives.
In the months leading up to and following the merger, the firm has shaken up its office network and staff. Magnet combined its locations in Los Angeles and Corona, CA, into one Southern California office and relocated some staff from San Francisco to New York to service new business, leaving three staff members in the San Francisco outpost.
The firm also let go Magnet SVP and consumer practice head Bill Daddi, whose responsibilities overlapped with a counterpart from Middleberg.