Louisville, KY: Guthrie/Mayes PR announced that it has acquired Pelfrey Associates in a deal that closed on April 1. The terms of the deal were not disclosed. As a result of the acquisition, president Deanna Pelfrey joined the Guthrie/Mayes staff as a VP, account group manager, but will not have an ownership stake. Pelfrey will also serve on the management committee.
Pelfrey Associates has for 27 years maintained clients in the healthcare, beverage/spirits, food-service, and other fields. The agency's clients are expected to add $400,000 or more in annual net fee income to Gutherie/Mayes' accounts, which are currently listed as $1.6 million.
Pelfrey will serve on some of the Gutherie/Mayes' account teams, in addition to handling her clients, president and COO Rick Mayes said.
Mayes said that Pelfrey may bring as many as three staff members over with her.
Mayes noted Pelfrey's expertise in international work and her background at the PRSA as strengths. He also said that Pelfrey had a couple of attractive clients in gas exploration with Daugherty Resources and hair-care products with Pollard Enterprises.
"She's been a worthy competitor and mutual friend," Mayes said. "We all sat down at lunch one day and decided it was a win-win situation. We didn't have any client conflicts."