SPRINGFIELD, IL: The Illinois Lottery doesn't expect its image to be damaged by a media report that its advertising agency dropped it because the lottery wanted it to target African Americans.
Chicago Sun-Times columnist Lewis Lazare reported on Tuesday that DDB/Chicago had walked away from roughly $19 million in lottery billings because it felt pressured to target African Americans.
Opponents of lotteries criticize them for targeting the poorest segments of the population, which can least afford to play. DDB/Chicago officials did not return requests for comment.
Carolyn Adams, Illinois lottery superintendent, said of the allegations: "That was not the case. There was no pressure on DDB to put together advertising that only focused on African Americans."
The lottery isn't planning any special communications efforts to comment further. Rather, it is working with Hill & Knowlton and a local shop, R.J. Dale Advertising and Public Relations, to focus attention on its 30th anniversary this year, Adams said.