NEW YORK: Hill & Knowlton has announced that it's opening an office in Tallahassee, FL to be headed by Cindy O'Connell, formerly managing partner of her own firm, RBBO Public Relations. She will serve as the office's general manager, which, when it opens on May 1, will be H&K's 70th office around the globe and its third in Florida, with flagship office Tampa and a Miami office in the Latin American division.
"The dynamics of the Florida market, especially how it relates to our clients and business strategy really necessitates that we be in Tallahassee," said Harry Costello, GM of Hill & Knowlton's Tampa office.
"We find ourselves doing more and more business there, so it was practical to take advantage of the forces of the market."
Tallahassee-based clients include the Florida Hospital Association and real estate development company Wilson and Company, Costello said.
"The [benchmark] for short-term growth is how we can better serve our existing clients by having a presence in Tallahassee," Costello said.
Before forming RBBO, O'Connell managed the office of RBB/Weber Shandwick (formerly BSMG Worldwide) from 1998-2002.