LONDON: WPP said its PR and public affairs revenue increased 6% to $187.1 million in the first quarter of 2004, compared with the same period last year, according to its earnings statement released April 30. The company did not release profit figures. PR and PA represented 11% of overall revenues.
WPP, the second-largest agency holding company, said the increase in PR revenue was helped by a reclassification of some PR firms in Asia that had previously come under advertising.
London-based WPP includes the PR firms Hill & Knowlton, Burson-Marsteller, Ogilvy, Cohn & Wolfe, and Robinson, Lerer & Montgomery.
"Public relations and public affairs, the sector most affected by the recession, has finally started to pick up," the company said in its statement.
WPP reported that its overall revenues grew 5.7% to $1.7 billion for this year's first quarter compared with last year's.
Havas, the world's sixth-largest agency holding company, reported first-quarter revenue of $427.7 million, a 0.7% increase over the same period last year, according to a company statement issued April 29.
Havas did not break out its PR revenue.
Havas' PR properties include Euro RSCG, Magnet Communications, and Abernathy MacGregor.