WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) will soon be hearing pitches for its $50-million-a-year national youth antidrug media campaign, long considered a marquee account for Fleishman-Hillard's Washington office.
The contract was originally won by Fleishman in 1999, but by law must be put back up for competition periodically. It is not yet known whether the Omnicom agency will re-bid for the business.
The campaign has targeted teenage drug use with a wide range of sometimes-controversial tactics over the past five years. Measuring its effectiveness proved controversial, as well, when critics accused the ONDCP of burying unfavorable studies in favor of ones that suggested an impact.
A meeting for interested parties on the GSA schedule will be held May 11. Industry sources say they expect heavy competition.
The ONDCP is just one of several major Fleishman contracts expected to come up for review this year. Others include AARP, Ernst & Young, and the Library of Congress.