NEW YORK: PainePR has hired Beth Balsam as general manager and managing partner of its New York office. Balsam was most recently senior VP at Fleishman-Hillard's NY office. She will now be responsible for all aspects of client service for California-based PainePR's New York office and will oversee accounts such as Polaroid, Lipton Tea, and JPMorgan Chase. Her other duties include business development and the agency's creative program development.
There is no immediate plan to replace Balsam at Fleishman, according to Fleishman EVP, senior partner and GM Nancy Seliger. Balsam's only major account, Hasbro Games, will be assumed by Dawn Langeland.
"We were looking for someone who understood New York and had terrific contacts, and she has nearly 20 years' experience in the New York area," CEO David Paine said. The firm's New York office netted $3 million last year and has grown from three to 15 employees since its founding in 2001, Paine said.
He added: "Additionally, we thought she was an excellent cultural fit. She's embraced it quite quickly."
Strategic Recruiting president Gary Platt aided PainePR during the search. The position had been open for about six months and the firm narrowed down the pool to five finalists.
PainePR, with offices in Los Angeles and Orange County, in addition to New York, has revenues in excess of $10 million. Paine said that the firm has been in touch with its realtor and is considering plans to double its New York office space.
"We believe it can end up being the largest office," Paine said.
While at Fleishman, Balsam developed strategic and creative programs for clients such as Procter & Gamble and Hasbro Games. She created a yearlong campaign celebrating the launch of the 20th anniversary of Trivial Pursuit, which involved a press event in Times Square featuring Rudy Giuliani and the Village People. Balsam was also previously manager of PR at Revlon.