NEW YORK: Thirteen of the largest public home-building companies have formed the Public Home Builders Council of America to communicate better what they do. Fleishman-Hillard is handling PR for the council, which announced its creation on April 13.
The council plans to educate people, including homebuyers, on the role public builders play in the economy, said its first president, Neil Devroy.
"With public builders now representing 20% to 25% of the new home market, we see the opportunity to differentiate our businesses and operating practices from the tens of thousands of smaller builders operating in the market today," said Devroy, who is VP of communications and public affairs for Centex Homes (another big council member is Ryland Group).
Devroy said that the council plans to release aggregate statistics showing the public homebuilders' impact on the economy, and it will launch a website by the middle of this month.