NAPLES, FL: At a Tuesday meeting, the commissioners of Collier County on Florida's Gulf Coast rejected a proposal to spend up to $2 million on PR annually and instead set a limit of $800,000 to pay four outside PR firms. The meeting was reported in the Naples Daily News.
The county administration had asked commissioners to authorize the spending ceiling so it could consolidate outside PR activities with the four agencies selected. The four firms are Kelley Swofford Roy of Coral Gables, Kidd Tucker Group of Tallahassee, AboveWater Public Relations & Marketing in Naples, and Gilbert & Manjura Marketing of Longwood, FL.
Outside firms will be used to tell county residents about such public projects as road and sewer improvements. The county's population rose 65.3% from 1990 to 2000. An official said the county never intended to spend $2 million on outside PR, agreeing that was too high a limit.
In an editorial, the newspaper said that "pouring $2 million into PR" was "a dubious public expenditure." It also noted that while PR might be provided at a fair price in the private sector, in "the public sector the price isn't negotiable, and you must pay - in the form of taxes."