CINCINNATI: The Center for Humanitarian Relief has hired Justice & Young to use PR in spearheading a $2.5 million fund-raising effort for the non-profit. The agency is putting seven people on the assignment. It plans to reach out to corporations and educational institutions in Ohio and Kentucky, asking them to sponsor fund-raising activities for the center or to earmark some proceeds from special product sales to the center, explained Rodger Roeser, a VP at the Cincinnati agency.
"The bottom line is that we have been charged with raising two and a half million dollars," he said. "We will talk about the center, talk about why it's important to get involved and ways to get involved without cost."
The agency also will be involved in grant writing for the center, hoping to raise about a quarter of the $2.5 million target through grants.
The money will be used to renovate a 125,000 square foot disaster relief facility run by the center.
The center is operated by Matthew 25: Ministries, an organization founded in 1991 by a clergyman. It has distributed more than 26 million pounds of clothing, medical supplies and other items in the US and around the world since its founding.