TRUMBULL, CT: The MWW Group has been handling across-the-board communications work for Oxford Health during its acquisition by UnitedHealth. The East Rutherford, NJ-based shop has served as agency of record for Oxford, a well-known health insurer in the New York City area, for about a year. MWW's president and CEO, Michael Kempner, said he didn't expect that relationship to change following the transaction.
"Our job was to provide strategic counsel to Oxford's management as well as to devise the strategies and help in the communication vehicles to all their key stakeholders," said Kempner. "A significant portion of the work was employee communications and communications to Wall Street and regulators."
UnitedHealth, which already had 20.2 million members, bought Oxford, which has 1.5 million members, for $4.9 billion in stock and cash. In terms of size, it's expected to rival the merger of Anthem and WellPoint Health Networks.
Oxford CEO Chuck Berg will stay on to run the business in New York, New Jersey, and Connecticut.
"Oxford Health Plans will remain a brand in this marketplace," Kempner said. "You have a larger company buying a smaller company but recognizing the value of the brand in the marketplace and keeping the brand in the marketplace. That was an important message for the audiences."
The deal was announced late last month, just days after merger talks between Oxford - long a takeover target - and WellChoice fell through.