MEDIA ROUNDUP: Horse racing rides back onto scene

With the help of Funny Cide and the Seabiscuit book and movie, horse racing has attracted new fans, and the media has found new modes of coverage. We're currently in the middle of the sports media's annual saturation coverage of horse racing's Triple Crown, so it may seem like media interest in the sport has never ebbed. But for years, horse racing was in danger of getting pushed out of America's sports pages. Now, thanks to a few charismatic thoroughbreds - and one very popular movie - horse racing is on the comeback trail.

With the help of Funny Cide and the Seabiscuit book and movie, horse racing has attracted new fans, and the media has found new modes of coverage. We're currently in the middle of the sports media's annual saturation coverage of horse racing's Triple Crown, so it may seem like media interest in the sport has never ebbed. But for years, horse racing was in danger of getting pushed out of America's sports pages. Now, thanks to a few charismatic thoroughbreds - and one very popular movie - horse racing is on the comeback trail.

With the help of Funny Cide and the Seabiscuit book and movie, horse racing has attracted new fans, and the media has found new modes of coverage.

We're currently in the middle of the sports media's annual saturation coverage of horse racing's Triple Crown, so it may seem like media interest in the sport has never ebbed. But for years, horse racing was in danger of getting pushed out of America's sports pages. Now, thanks to a few charismatic thoroughbreds - and one very popular movie - horse racing is on the comeback trail.

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