WASHINGTON: The DC Lottery awarded its $10 million, five-year integrated account back to MDB Communications last week. The midsize shop is reprising its role as the lottery's agency of record. It last served as the lottery's firm from 1993 to 1996. Abramson, Labus, Van DeVelde took it over after that, followed by the Kamber Group. MDB recently did media-relations project work for the game, as well.
"We will be responsible for branding in the largest sense," said MDB president Cary Hatch.
The work includes media relations, advertising, creative, and online promotions. Separate efforts will be launched to promote each of the lottery's various games, including the multistate Powerball.
The agency currently boasts about 20 employees and counts Fannie Mae, the American Bankers Association, and Mandarin Oriental Hotels among its clients.