Ad exec to help Euro RSCG integrate North American strategy

CHICAGO: Former Y&R Group vice chairman Ron Bess has been hired by Euro RSCG as the newly created position of regional director of North America. Bess begins work at the firm immediately and will report directly to chairman and CEO Jim Heekin.

CHICAGO: Former Y&R Group vice chairman Ron Bess has been hired by Euro RSCG as the newly created position of regional director of North America. Bess begins work at the firm immediately and will report directly to chairman and CEO Jim Heekin.

Bess' duties include managing Euro RSCG Worldwide's Chicago-based and Canadian organizations, as well as its Euro RSCG 4D marketing services companies located in Atlanta; Danbury, CT; Dallas; Portland, OR; and Carlsbad, CA.

He'll be helping Euro RSCG integrate traditional advertising with marketing and public relations in all of those markets, in addition to the New York headquarters, said Cynthia Pike-Fuentes, director of corporate communications for Euro RSCG Chicago.

Pike-Fuentes said that Bess will work closely with Euro RSCG Magnet president Aaron Kwittken and Jennifer Pfahler, who leads Euro RSCG Magnet's Chicago office.

Before his time at Y&R, Bess also co-founded the Chicago-based advertising agency Bayer Bess Vanderwarker.

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