NORWALK, CT: Siemens' business-services division has picked Cubitt Jacobs & Prosek Communications (CJ&P) to handle its US PR. CJ&P has recently worked with Siemens' corporate team on various projects. GCI Group previously handled the account.
The business-services division provides IT services to other companies, a market that is exploding wide open. A recent report from Gartner predicted the number of businesses looking to outsource their IT needs will increase by 30% this year. The market has become fiercely competitive, with IBM, Hewlett-Packard, and EDS as Siemens' competitors.
Carol Wallace, director of marketing communications in the business-services division, said she is quickly building out its marketing capabilities, as she wants to develop credible messaging and other communications activities to leverage Siemens' brand to generate greater awareness of its business-services division.