NEW YORK: PRWeek's annual Corporate Survey is currently under way. This annual study asks in-house communications pros to tell us about their budgets, agency relationships, and roles within their organizations.
Last year's survey revealed that the average PR budget had fallen 39% over the previous year. But of the 1,273 in-house communicators surveyed, 58% said they were planning to hire external firms that year - an increase over the previous year.
Tech was the area hardest hit, with an average 61% drop in budgets. But healthcare and consumer were not immune to budget cuts, falling 35% and 46%, respectively.
Last year's survey also touched on measurement issues, and it was clear there was still a gap in the use of measurement, considering how much of the industry has focused on ROI recently. Press clippings were still considered the most popular tool. Fifty-three percent of those surveyed had budgets for measurement. Of those, only 59% had metrics in place at the request of senior management.
To take the survey, log on to www.cyberpulse.com/PRWeek. A to the American Cancer Society will be made for every completed survey.