BOOK REVIEW: Aspiring CEOs could look to 'Leadership'

I've spoken to Eric Yaverbaum, president of Jericho Communications, many times and always found him insightful. As such, I was excited to read this book.

I've spoken to Eric Yaverbaum, president of Jericho Communications, many times and always found him insightful. As such, I was excited to read this book.

Understand my disappointment then when I found that he didn't actually write it. Rather, he asked 100 CEOs for their secrets of leadership and edited those into 100 mini-chapters. The responses are pretty standard stuff, but the book is a good primer for aspiring CEOs or those looking for insight into how the big boys and girls think. One point really stood out: the CEOs interviewed come from a wide variety of industries. What they see as key leadership traits struck me as particularly fitted to their businesses and companies. You'd expect a tech CEO to say, "Don't get caught up in doing things the way they were done in the past," and one essentially says that here. The lesson: people who rise to the top do so because their skills match a company's needs. If you want to be a CEO, find a place that matches who you are. Title Leadership Secrets of the World's Most Successful CEOs Author Eric Yaverbaum Publisher Dearborn Trade Publishing (March 2004), 261 pages

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.