Apple Association seeks firm to tout its health research

WASHINGTON: The US Apple Association has issued an RFP for its educational-outreach program, currently run by Fleishman-Hillard's Kansas City office. The six-figure account consists largely of publicizing internal research showing the health benefits of apples. The target demographic is described as 25- to 54-year-old women who act as "nutritional gatekeepers" for their households.

WASHINGTON: The US Apple Association has issued an RFP for its educational-outreach program, currently run by Fleishman-Hillard's Kansas City office. The six-figure account consists largely of publicizing internal research showing the health benefits of apples. The target demographic is described as 25- to 54-year-old women who act as "nutritional gatekeepers" for their households.

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