NEW YORK: Hill & Knowlton has promoted Tony Burgess-Webb to the newly-created position of CMO for the global firm.
"We've had marketing leadership for some time, but we haven't had a global CMO," said H&K CEO Paul Taaffe.
It's the final stage in creating H&K's management structure, he said.
Burgess-Webb, based in London, will report directly to chairman and CEO Paul Taaffe. He was most recently an H&K EVP and a member of the worldwide executive committee, which he assumed in 2000. His duties will include spurring the differentiation of business strategies for the firm and its clients, as well as promotion of the company's brand and oversight of the firm's marketing, research, and knowledge management functions. Burgess-Web will also responsible for the firm's e-communications service line, Netcoms, and its business intelligence practices and will continue to work directly with clients.
"There was a need for leadership agencies to become more distinctive and competitive," Taaffe said.
He added: "You have to identify the fastest growing markets and determine how you can market to them."
For instance, a global pharmaceutical client will have different needs than a Japanese crisis client and so on, he said.
Burgress-Webb will work with directors of business development and marketing Lily Loh (USA) and Christopher Burghardt (EMEA).
"All of those people connect with him on a very regular basis. There's a global staff that will have a much deeper relationship with Tony," Taaffe said.
Burgess-Webb first joined the firm's European headquarters in 1992 as head of the marketing communications division. He then founded H&K's technology practice in 1993 and its Netcoms interactive practice in 1995.
H&K, part of the WPP Group, has 70 offices in 37 countries.