Hyundai America taps Hosford to head new corporate comms unit

FOUNTAIN VALLEY, CA: Hyundai Motor America has created a new corporate communications division and has promoted director of PR Chris Hosford to run it.

FOUNTAIN VALLEY, CA: Hyundai Motor America has created a new corporate communications division and has promoted director of PR Chris Hosford to run it.

The move is part of a reorganization at Hyundai America designed to help it meet its goals of selling 500,000 cars and trucks a year in the States by 2006 and 1 million a year by 2010.

Hosford has become the executive director of corporate communications, overseeing government relations, external diversity relations, and dealer communications, in addition to PR.

Hosford already has hired a staffer to work primarily on dealer communications and expects to hire others for diversity and government-relations work.

Government relations had reported to legal, diversity comms to HR, and dealer comms to sales, Hosford said.

The sales group will still formulate key messages for dealers, but Hosford's new division will coordinate the stream of communications sent by various departments to dealers.

"Someone needed to pull all the messages together and make sure there was a certain consistency," he said.

Hyundai's Korean parent maintains a Washington, DC, office to handle national government relations.

Hosford's group will concentrate on state and local matters, and coordinate such activities with the company's manufacturing plant in Alabama, which reports directly to Korea.

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