MGP& Associates reps Sports Network in lawsuit

NEW YORK: MGP & Associates is handling the litigation-support PR for Sports Network in a lawsuit the real-time wire service filed May 17 against ESPN/Sports Ticker.

NEW YORK: MGP & Associates is handling the litigation-support PR for Sports Network in a lawsuit the real-time wire service filed May 17 against ESPN/Sports Ticker.

The lawsuit, filed in US District Court in New York, charges that ESPN/Sports Ticker repeatedly stole Minor League Baseball data from the Sports Network's Internet database and resold it to ESPN subscribers. Some of the information, the suit claimed, was password-protected and only for subscribers.

The Sports Network replaced ESPN/Sports Ticker in November 2003 as the official statistician for the Minor League Baseball.

MGP & Associates is keeping the case in the court of public opinion through litigation-support PR while it awaits trial, according to MGP President Mike Paul.

"This is just a vignette of a sports story within the sports business," Paul said. "The implications for this is for global business... They call it 'Internet business' for a reason. It's not free-for-all stealing from somebody else."

Disney-owned ESPN/Sports Ticker said that it might fight the allegations.

"The claims are without merit," Diane Lamb, ESPN's communications manager, said, repeating a one-sentence statement from ESPN. "And, if necessary, we will establish that in court."

Lamb said ESPN would not comment beyond the statement.

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