MEMPHIS, TN: FedEx's recent merger with Kinko's means a lost account for Weber Shandwick as the delivery giant consolidates PR with Ketchum.
FedEx confirmed that it will end its relationship with WS, Kinko's AOR.
WS only won Kinko's business in July 2003.
FedEx spokesman Howard Clabo said the decision hinged mostly on effectively using company resources. "Ketchum has a 10-year advantage in terms of knowledge and understanding of our business."
Ketchum worked with Memphis-based FedEx through a name change (from Federal Express), the Kinko's acquisition, and the company's growth beyond just an overnight-delivery service, Clabo said. Both agencies helped with Kinko's rebranding last month to FedEx Kinko's Office and Print Centers.
WS will transition out of the Kinko's work, but Ken Luce, its Southwest president, said loss of the account won't affect staffing levels in the Dallas office because the agency is experiencing organic growth from other clients.