LOS ANGELES: KB Home, a nationwide homebuilder, has hired Derrick Hall as VP of communications.
Hall will oversee all strategic external communications, PR, and national media efforts, and will report to KB Home SVP of marketing Wendy Marlett.
The newly created position will centralize the firm's PR efforts, and Hall will look at ways to best structure the company's communications. In the past, KB Home had a director of PR, and KB Homes regions had their own PR agencies, depending on the market and their needs. The company plans to continue using those PR agencies, he said.
"We're very regional, and we have to be," Hall said.
Hall was added to ramp up the firm's communication strategy.
"We have an international business that is growing very rapidly in a basic industry dealing with the single most important economic decision that families make," CEO and chairman Bruce Karatz said.
"I think that Derrick is going to be able to find opportunities for us to translate this important event... [within] a table that he will set for himself," Karatz said. "We never really had someone with Derrick's breadth of experience before."
Hall was most recently SVP of communications with the Los Angeles Dodgers, where he created and implemented communications strategies for the organization and served as official team spokesperson, overseeing PR, broadcasting, community affairs, publications, government affairs, and external affairs.
While it is a unique jump from a sports team to a national homebuilder and he has to focus a lot on new things like investor communications, Hall said that there are similarities.
"With our profession, all [skills] are applicable, whether it is media training, scripting, executive placement, messaging, PR, proactive pitching, or crisis communications," Hall said.
In related news, the Los Angeles Dodgers recently hired LA-based publicist and sportswriter Gary Miereanu as VP of communications. He will handle all public relations activities for the Dodgers, including media operations, in-house publications and all new media duties.