NEW YORK: Euro RSCG Magnet, announced six new account wins totaling approximately $1million in annual billings.
The clients named were Continental Tire, BenQ, Vidus, VenVest, WRC Corporation, and Adknowledge. Euro RSCG Magnet was formed when Magnet Communications and Euro RSCG Middleberg officially merged on April 1, 2004.
Among its new duties, Euro RSCG Magnet will handle corporate and marketing communications assignments for Continental Tire's Continental and General brand tires; marketing communications work for BenQ's LCD, plasma and other display products; and corporate positioning and messaging for Vidus, as well as media, analyst and trade relations.
Euro RSCG Magnet president and chief strategy officer Paul Jensen will be heading the Continental Tire account team along with VP Fred Heiler.