FLORHAM PARK, NJ: Nuvio, a provider of residential- and business-based Voice over Internet Protocol (VoIP), has hired Keating & Co. to helm a nationwide PR program.
Keating & Co. plans to increase awareness of Nuvio's services and to further establish corporate credibility in the market. VoIP transmits phone calls over a data network, like the Internet, instead of using a regular telephone network.
Keating & Co. will devote three key members of the firm to account, and CEO Rick Keating will assist on a strategic level.
Nuvio previously used PTK Communications, which Nuvio CEO Jason Talley praised for its regional work. After their service spread to 1,200 cities, Nuvio talked to a number of firm recommended by stakeholders and settled on Keating & Co.
"We have several new product lines that we are going to be [releasing] that are radical departures and disruptive, and we're looking for Keating to assist with increasing the general awareness of the company and with our marketing matters," Talley said.
He added: "They have demonstrated with other clients that they could deliver."
Keating said the immediate strategy is to raise the business's profile through its technology, management, and approach to the market
"It's a really hot and growing space where companies are jockeying for position. This is an exciting opportunity for Keating & Co.," Keating said, adding that his firm has switched over to VoIP service.
Nuvio targets broadband and fixed wireless providers with private label solutions that the providers can offer it to their customers. This separates them from other VoIP providers like Vonage and AT&T, which Talley will look to Keating & Co. to highlight.
Boston-based research firm The Yankee Group released a survey where 54 percent of enterprises were either currently testing or currently evaluating deployment of VoIP for their business. Only 13 percent of those surveyed said that they did not have any interest in pursuing the technology.