NEWS BRIEFS:

NEW YORK: Financial Dynamics has appointed Mark McCall as SVP in the firm's financial services practice.

PARSIPPANY, NJ: Cadbury Schweppes' Snapple brand will continue to use Deustch for PR even though it has dropped the New York agency on the ad and media-buying fronts. They will now be handled by Cliff Freeman & Partners, confirms Charles Alfaro, corporate comms VP for Cadbury Schweppes Americas.

NORWALK, CT: Delahaye, a communications analysis division of Medialink Worldwide, has promoted three of the division's top executives: K.C. Brown has been promoted to SVP; Lisa Binzel has been named VP; and Mary Durkin was promoted to VP of marketing.

NEW YORK: Dan Klores Communications has hired two new VPs: Alex Dudley, previously public affairs VP at the Empire State Development Corp., and Kas Rigas, recently a senior account supervisor at Ruder Finn.

SAN FRANCISCO: FitzGerald Communications SVP Steve Astle, who runs the firm's Silicon Valley office, is leaving to join Text 100's San Francisco office as an SVP. Lisa Cradit, who oversees FitzGerald's New York office, will run the Bay Area office until Astle's replacement is found.

NEW YORK: G.S. Schwartz & Co. has added three new clients to its roster: Interpharm Holdings, a publicly owned generic-drug manufacturer; the University of Connecticut, for its Center for Survey Research & Analysis; and BondRewards, a consumer-loyalty program that allows account holders the opportunity to earn free US savings bonds through online purchases.

VALLEJO, CA: The US Agriculture Department has determined that the US Forest Service's decision to hire a PR agency for a $90,000 contract was legal. Earlier this year, the Forest Service hired OneWorld Communications to promote its controversial logging plan for the Sierra Nevada. After two Democratic congressmen asked for an investigation, the Agriculture Department deemed the expenditure legal.

MEMPHIS: Mallory Alexander International Logistics, a third-party logistics companies, has selected Kupper Parker Communications to help market the company's global logistics and supply-chain services.

MOUNTAIN VIEW, CA: IT services firm Wipro has tapped the Fortex Group to raise the company's brand awareness among targeted top-tier media and vertical/trade publications. Wipro is one of India's largest IT services companies. Fortex will also work with the Indian National Congress party to coordinate media relations with US business media.

SANTA CLARA, CA and MINNEAPOLIS: McGrath/Power PR and Padilla Speer Beardsley have teamed up to create ShowGun, a new venture to help events and conferences attract and retain key exhibitors, attendees, and media. ShowGun will initially target industry trade shows and conferences, as well as company-sponsored events such as user-group and developer meetings. ShowGun's first client is the Security and Technology Online Conference.

ALEXANDRIA, VA: Smith & Harroff has added three new clients: the US Desalination Coalition, the Large Public Power Council, and a new project for long-time client Alcan Aluminum.

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