HARRISBURG, PA: Scientific Intake has selected the Neiman Group to coordinate the launch of a dental device that forces users to eat more slowly in the hope that they will ultimately consume fewer calories.
Since it takes about 15 minutes for the digestive system to send a satiety signal to the brain, the theory behind the DDS system is that speed-eaters take in more food before they feel full.
The mouthpiece, which must be fitted by a dentist, forces wearers to take smaller bites.
"It's difficult to stick with any diet unless you have something to aid in that behavior," said agency VP Kim Allen.
The Neiman Group coordinated the product's May 19 launch with an exclusive USA Today interview.
Since then, it has counted more than 550 airings of its VNR.
The agency also worked with the company's three spokespeople: a physician, a dentist, and a user of the device.
More than 400 local dentists also received web-based media training, according to Allen.