LOS ANGELES: Fernando Oaxaca, a pioneer of Hispanic PR, has passed away.
Oaxaca was the founder of Coronado Communications, one of the first agencies in the Southern California area to specialize in Latino PR.
A diverse entrepreneur, Oaxaca co-founded Hispanic ad agency Cruz/Kravetz IDEAS and owned Spanish-language radio stations. He served on the White House staff under President Ford, held posts under Presidents Nixon and Reagan, and served in the office of California Gov. George Deukmejian. A leader of the Hispanic coalition of the Republican Party, he broke ranks over California's controversial Prop. 187.
Oaxaca, who graduated from the University of Texas in 1950, also worked for a number of nonprofits, including the Mexican American Opportunity Foundation and the Mexican Cultural Institute.