WASHINGTON: The Department of the Navy is working with Maya Advertising and Communications to promote its energy-conservation programs to sailors and marines worldwide.
Under the $3 million, three-year contract, Maya will use various forms of outreach - including an internet newsletter and videos distributed on bases - to encourage Navy personnel to reduce energy consumption and look for alternative sources of power. The 13-year-old firm will also rebrand and promote the program to the general media.
"The big thing is to get Navy managers to look for alternative forms of energy so we can stop relying on oil," said Maya president Luis Vasquez-Ajmac, adding that the program "is saving the federal government millions if not billions of dollars."
The work had previously been handled by government contractor Dean Ryan Consultants. Maya won the contract in a competitive bid earlier this year.