LOS ANGELES: Kor Hotel Group, a growing West Coast company, has hired a hospitality PR veteran as its first in-house person.
Jennifer Dowd takes the title of PR manager. She'll help with branding for the company's collection of high-end boutique properties and head up publicity and promotional efforts.
"The idea is to position them as a leading boutique hotel company," Dowd said. Future plans would include signature events and collaborations with other luxury brands.
Currently, Kor has four SoCal boutiques: Viceroy Santa Monica, Viceroy Palm Springs, Avalon Hotel, and Maison 140.
Each property has found a following with a young, hip crowd. Kor also has plans to open a new all-suite property in West Hollywood later this year.
Dowd previously was West Coast director for IT Management Global, a New York-based PR and marketing firm. She also founded and owned Plume Public Relations, which specialized in luxury and lifestyle PR.